Samsung plans curved-screen phones

Samsung has already started selling their new curved phones. The company says it started this idea to stand out from the competition on the market. It is the only curved phone that is currently on the market.These phones are supposed to be like the TVs Samsung has already released with the curves. It will allow better imaging to whoever holds the phone and a better way to grip it. I feel that this is a smart thing for the company to do. It really advertises them as being the only company that has been able to accomplish this. Since Samsung is the only who has done this, the competition is going to try to copy them. I think Apple is going to be the next one to try this. They already stole some of the key features that Samsung has, so what's going to stop them from taking this idea?
Article: http://www.bbc.com/news/technology-24238653